Understanding financial statements may seem boring, but let’s remember that companies don’t just die because they don’t sell, they die because they don’t make the numbers. So a profit and loss statement is key to the health and viability of any business. There is life beyond the MRR, gross margin, cost of sales, Cogs, profitability, […]

There are three key metrics that define the success of a acqusition strategy of a business: CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value) and customer retention. The CAC is easy to calculate, we simply need to calculate the marketing investment among the new customers we have been able to obtain in a given period. […]

In the world of finance, there are key concepts that every entrepreneur, executive, or investor should understand to assess the financial health of a company. One of the most fundamental is Free Cash Flow (FCF). This metric is essential for evaluating a company’s ability to generate cash after covering its operating expenses and investments in […]

Gross margin and net margin are two super important financial metrics for any business, especially in retail and ecommerce, where costs can be all over the place. These metrics help assess profitability and operational efficiency, guiding decisions to better use resources and improve financial performance. In this post, we’ll break down what gross margin and […]

In the world of startups and small businesses, founders and executives constantly face financial and strategic challenges that can determine the success or failure of the business. One of the critical roles that can make a significant difference in a company’s financial direction is that of a fractional CFO. This article will explore in detail […]

If you work in B2B, SaaS or startups, we can almost guarantee you’ve heard the term “Revenue Operations” or “RevOps” with fervent frequency in recent years.  Revops have become an essential position in many companies, helping to ensure that your marketing and sales teams are on track and that you are on a clear path […]

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To evaluate the effectiveness of marketing efforts and advertising campaigns, most marketers use ROAS (return on advertising investment), which is calculated by dividing the revenue obtained as a result of the campaign by the investment in the given channel. However, very few of them take into account something as important as incrementality, which, according to […]

When it comes to running a successful business, one thing that business owners cannot afford to overlook is the concept of Lifetime Value (LTV). LTV refers to the total amount of revenue a customer is expected to generate over the entire duration of their relationship with a business. In simpler terms, it is a measure […]