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SaaS business plan template: Excel with SaaS metrics with examples

I’ve been consulting startups for 5 years now. I’ve realized that more than 50% of founders fail – mostly because they didn’t manage cashflow properly. Companies die because of cash management, not because they do not sell. Knowing how the … Read More

How to calculate Lifetime Value in SaaS. Quick guide

SaaS companies must maintain rigorous monitoring of metrics that give them an overview of the financial status of their products. In particular, Lifetime Value SaaS is a key indicator to evaluate our Saas, from acquisition to retention of a customer. … Read More

SaaS Retention Rate: a quick guide

Growth and analytics metrics are key for SaaS companies seeking a broad picture of their financial health. The SaaS Retention Rate is an indicator that provides an accurate quantification of the feedback customers are looking to express, it is an … Read More

DAU MAU Ratio: a way to measure engagement in saas

SaaS companies have certain metrics to monitor to keep up with the evolution of their SaaS product. Nowadays, there are efficient ways to measure even the relationship and the level of interaction that users have with the products or services, … Read More

SaaS ARPU: a very useful metric in a Saas model

SaaS metrics are important for a company with clear goals and strategic growth objectives for its evaluation periods. SaaS ARPU is one of the metrics that function as key players in this dynamic to know the status of the company, … Read More

NPS: a key indicator for your SaaS

There are many metrics that influence user and customer retention, but efforts should be focused when it is possible to anticipate. Evaluating the NPS can help us to do so. The Net Promoter Score (NPS) is an indicator that evaluates … Read More

Saas CAC: how to calculate it

SaaS companies have some unique metrics in their business model that are useful to evaluate the level of performance that the company is currently having, but today we come to talk with one that is common with other business models, … Read More

MRR SaaS: What is and how to measure it?

MRR is a SaaS metric that plays a key role in the study of a SaaS company. Undoubtedly, it is another of the kpis that offers an approximation of the current status of the company, providing a useful tool for … Read More

Churn Rate for Saas business: how to measure and identify it?

SaaS companies base their growth and performance evaluation on different metrics, such as cac, mrr or churn rate. All these kpi’s are key when making key decisions for the development of the company. The b2b saas churn is one of … Read More

Saas Market Fit: 4 phases to achieve it

There is a disconnection between the traction in sales and recurring revenue that a saas startup will be able to generate, and the actual traction that many founders and venture capitalists expect. A startup goes through many stages, after seeing … Read More