Incremental Roas Vs Roas: Roas Formula and best practices

To evaluate the effectiveness of marketing efforts and advertising campaigns, most marketers use ROAS (return on advertising investment), which is calculated by dividing the revenue obtained as a result of the campaign by the investment in the given channel. However, very few of them take into account something as important as incrementality, which, according to […]

Step by step Guide to Stripe Reporting

In this ultimate guide, we’ll take you through everything you need to know about Stripe Reporting. From understanding the basics to setting up your reports and navigating through the data, we’ve got you covered. Plus, we’ll even delve into some advanced techniques and troubleshooting tips. So, let’s get started and unlock the full potential of […]


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