There are many metrics that influence user and customer retention, but efforts should be focused when it is possible to anticipate. Evaluating the NPS can help us to do so. The Net Promoter Score (NPS) is an indicator that evaluates the customer experience. Knowing the NPS is essential in the process of measuring the customer […]

SaaS companies have some unique metrics in their business model that are useful to evaluate the level of performance that the company is currently having, but today we come to talk with one that is common with other business models, how the CAC, but we will analyze its particularities. The CAC is one of the […]

MRR is a SaaS metric that plays a key role in the study of a SaaS company. Undoubtedly, it is another of the kpis that offers an approximation of the current status of the company, providing a useful tool for analysis and decision making. In this article you will find the necessary information to learn […]

SaaS companies base their growth and performance evaluation on different metrics, such as cac, mrr or churn rate. All these kpi’s are key when making key decisions for the development of the company. The b2b saas churn is one of the basic indicators for any SaaS company. It has a concept and calculation that are […]

There is a disconnection between the traction in sales and recurring revenue that a saas startup will be able to generate, and the actual traction that many founders and venture capitalists expect. A startup goes through many stages, after seeing the birth and traction of many saas businesses for over 4 years, I have identified […]