Most important metrics for SaaS investors

If you’re part of a SaaS startup, you’re probably looking for ways to ensure your company’s long-term success, and one of the best ways to do that is to attract industry-savvy investors. However, investors aren’t going to put their money into just any business, they need to see certain metrics and signs that your company […]

How to calculate Lifetime Value in SaaS. Quick guide

SaaS companies must maintain rigorous monitoring of metrics that give them an overview of the financial status of their products. In particular, Lifetime Value SaaS is a key indicator to evaluate our Saas, from acquisition to retention of a customer. If you are interested in knowing more about Lifetime Value, how to calculate it and […]

CMRR: how to calculate it and why it matters for your SaaS business

If you are involved in a SaaS business, you probably already know that Monthly Recurring Revenue (MRR) is one of the most important metrics to measure the health of your business. But did you know that MRR can be misleading if you don’t take into account Committed Monthly Recurring Revenue (CMRR)? Throughout this post, we […]

Negative Net Churn in SaaS: definition and advice

Churn, the enemy of any Saas business, the opposite of retention. It is a silent business killer. But is churn always a bad thing? Well, there are cases where negative Net churn, churn’s much friendlier sister metric, is synonymous with business validation. If you want positive growth, you need negative churn. Net negative churn, or […]

SaaS retention metrics to measure customer engagement

If you are in a SaaS business, you know that the success of your business depends heavily on the engagement and retention of your users, and paying attention to this is of great importance. After all, it’s not just about acquiring customers, it’s about retaining them for the long term. In this post, we will […]

How Google Analytics 4 works. GA4 Guide for Saas

Google Analytics 4 (GA4) is a completely new version of the tool that has been built on three services that Google has been working on for the past few years: Firebase Analytics, Google Signals and Google Tag. Firebase Analytics Firebase Analytics introduces the new event-driven data model, which measures in a much more granular and […]

How LTV can evolve into a Saas Startup

First of all let’s remember that LTV is a metric that shows the total revenue, which our customers leave us, during their entire life cycle. LTV is a good metric to evaluate the financial health of a SaaS. If the LifeTime Value is high, it means that customers are generating significant revenue for the company […]

What should a SaaS COGS calculation include?

If you are working in a SaaS you have surely heard the term COS(cost of services), or more commonly COGS(Cost of good services). The COGS (Cost of Goods Sold) is a term that refers to the direct costs associated with the sale of a product or service, and is essential to calculate the profit margin […]

DAU MAU Ratio: a way to measure engagement in saas

SaaS companies have certain metrics to monitor to keep up with the evolution of their SaaS product. Nowadays, there are efficient ways to measure even the relationship and the level of interaction that users have with the products or services, this is useful to understand the impact achieved. DAU vs. MAU is the key in […]


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