Saas Forecast: Predicting the Future of your Software as a Service

SaaS (Software as a Service) forecasting is a process of predicting future business outcomes based on historical data. It is a crucial aspect of any SaaS business as it helps companies to plan their resources, set realistic goals, and make informed decisions. SaaS forecasting models are designed to process data and build forecasts based on […]

How to calculate active users in a saas startup

Before going into detail on how to calculate active users in a saas, we should remember what an active users is. Active users in a saas startups are the total number of users who interact with our product in a given period of time. Users who access “x” times to your service and perform “y” […]

B2b Saas Metrics Journey Framework

There are many models to explain the customer life, but until now I had´t found one that applied completely to a SaaS business model, covering all its peculiarities and phases. After working with more than 100 Saas startups at one of the biggest Europe´s accelerator and iterating several models, I designed the essential saas metrics […]

Most important metrics for SaaS investors

If you’re part of a SaaS startup, you’re probably looking for ways to ensure your company’s long-term success, and one of the best ways to do that is to attract industry-savvy investors. However, investors aren’t going to put their money into just any business, they need to see certain metrics and signs that your company […]

Excel Forecasting for SaaS Startups: A Complete Guide

Making a forecast in excel for metrics in a StartUp is not easy, here we tell you how. Would you like to have a clear idea of how much you have to sell to be profitable? Do you want to plan your budget and future expenses effectively? Whether you want to or not, this is […]

Saas marketing funnel: what is it and how to measure its results?

Working to acquire, qualify and convert leads is a critical part of the business success of any SaaS (Software as a Service) business. However, trying to balance your company’sdifferent marketing, sales and retention efforts for your company can be challenging. In thisa good strategy is to organize those efforts using a SaaS sales conversion funnel.(Saas […]

Cohort study for Saas

A cohort study is one of the best-known tools for calculating retention, but not everyone knows how to calculate them correctly. In this article, we will explain how to implement a cohort study for SaaS, with customer retention cohorts, user cohorts, and customer cohort analyses. We will also address the specific use case for a […]

Mastering Sales KPIs: The Ultimate Guide to Outbound Sales Metrics

In the world of sales, performance isn’t just about closing deals; it’s about understanding the mechanics that lead to those closed deals. The heart of this understanding lies in Sales KPIs and Outbound Sales Metrics. These critical numbers offer a science to the art of selling, giving sales teams the data they need to optimize […]

Machine learning for Saas

In an information-driven world where information is power, Machine Learning (ML) has become an indispensable and invaluable tool for startups of all sizes. However, with more than 50 algorithms available, making the right choice can be difficult. Today we will talk about Machine Learning for SaaS business. In this post, we will explain how to […]


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