A cohort study is one of the best-known tools for calculating retention, but not everyone knows how to calculate them correctly. In this article, we will explain how to implement a cohort study for SaaS, with customer retention cohorts, user cohorts, and customer cohort analyses. We will also address the specific use case for a […]

In the world of sales, performance isn’t just about closing deals; it’s about understanding the mechanics that lead to those closed deals. The heart of this understanding lies in Sales KPIs and Outbound Sales Metrics. These critical numbers offer a science to the art of selling, giving sales teams the data they need to optimize […]

If you are involved in a SaaS business, you probably already know that Monthly Recurring Revenue (MRR) is one of the most important metrics to measure the health of your business. But did you know that MRR can be misleading if you don’t take into account Committed Monthly Recurring Revenue (CMRR)? Throughout this post, we […]

Churn, the enemy of any Saas business, the opposite of retention. It is a silent business killer. But is churn always a bad thing? Well, there are cases where negative Net churn, churn’s much friendlier sister metric, is synonymous with business validation. If you want positive growth, you need negative churn. Net negative churn, or […]

In the new era of Product-Led Growth (PLG), sales-based models are giving way to more product-centric approaches. We need to look at two key concepts that have emerged in this landscape: free trials and the freemium model. These strategies are transforming the way SaaS companies achieve success, as they are becoming the foundation of business […]

In an information-driven world where information is power, Machine Learning (ML) has become an indispensable and invaluable tool for startups of all sizes. However, with more than 50 algorithms available, making the right choice can be difficult. Today we will talk about Machine Learning for SaaS business. In this post, we will explain how to […]

If you are in a SaaS business, you know that the success of your business depends heavily on the engagement and retention of your users, and paying attention to this is of great importance. After all, it’s not just about acquiring customers, it’s about retaining them for the long term. In this post, we will […]

Have you ever wondered if there is a causal relationship between two variables just because they are correlated? Or perhaps you are trying to figure out if there is a correlation between two features in your dataset? If so, keep reading to learn about the best approach to tackle these questions. This article will delve […]

Google Analytics 4 (GA4) is a completely new version of the tool that has been built on three services that Google has been working on for the past few years: Firebase Analytics, Google Signals and Google Tag. Firebase Analytics Firebase Analytics introduces the new event-driven data model, which measures in a much more granular and […]

First of all let’s remember that LTV is a metric that shows the total revenue, which our customers leave us, during their entire life cycle. LTV is a good metric to evaluate the financial health of a SaaS. If the LifeTime Value is high, it means that customers are generating significant revenue for the company […]