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In the world of sales, performance isn’t just about closing deals; it’s about understanding the mechanics that lead to those closed deals. The heart of this understanding lies in Sales KPIs and Outbound Sales Metrics. These critical numbers offer a … Read More

If you are involved in a SaaS business, you probably already know that Monthly Recurring Revenue (MRR) is one of the most important metrics to measure the health of your business. But did you know that MRR can be misleading … Read More

An “easy” Saas sale in b2b is not impossible, it is a matter of method and today we will see how. You have a first meeting with a potential customer. He has just the problem you solve. And it hurts. … Read More

Churn, the enemy of any Saas business, the opposite of retention. It is a silent business killer. But is churn always a bad thing? Well, there are cases where negative Net churn, churn’s much friendlier sister metric, is synonymous with … Read More

In the new era of Product-Led Growth (PLG), sales-based models are giving way to more product-centric approaches. We need to look at two key concepts that have emerged in this landscape: free trials and the freemium model. These strategies are … Read More

In an information-driven world where information is power, Machine Learning (ML) has become an indispensable and invaluable tool for startups of all sizes. However, with more than 50 algorithms available, making the right choice can be difficult. Today we will … Read More

If you are in a SaaS business, you know that the success of your business depends heavily on the engagement and retention of your users, and paying attention to this is of great importance. After all, it’s not just about … Read More

Have you ever wondered if there is a causal relationship between two variables just because they are correlated? Or perhaps you are trying to figure out if there is a correlation between two features in your dataset? If so, keep … Read More

Google Analytics 4 (GA4) is a completely new version of the tool that has been built on three services that Google has been working on for the past few years: Firebase Analytics, Google Signals and Google Tag. Firebase Analytics Firebase … Read More