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As a C-level, you know how important it is to have accurate data about your customers and product in order to make strategic decisions and identify insights for improvement, whether in marketing, product or business. However, you probably use many … Read More

If you are involved in a SaaS business, you probably already know that Monthly Recurring Revenue (MRR) is one of the most important metrics to measure the health of your business. But did you know that MRR can be misleading … Read More

Nowadays, companies have access to a large amount of consumer data, but in many cases, the volume of information is so large that it becomes difficult to handle, leading to missed opportunities and failure to draw valuable insights. The available … Read More

An “easy” Saas sale in b2b is not impossible, it is a matter of method and today we will see how. You have a first meeting with a potential customer. He has just the problem you solve. And it hurts. … Read More

There are many different startups and the best SaaS books will depend on the type of state your startup is in. For example, if you are looking for a book on how to build a SaaS in 2023, you need … Read More

In 2022 there has been a slowdown in VC investments, we already know that this excessive growth is no longer demanded, but now, “the new sexy is profitability”, so here will talk about Saas Efficiency metrics. If before, profitability was … Read More

Product analytics is the process of collecting data on the use of digital products to make decisions on product optimization, the core of a SaaS. In the previous post, we talked about how to implement a product measurement strategy, and … Read More

The concept of product analytics refers to the measurement of digital products, and refers to the process of understanding how users interact with a digital product and using this data to improve our software. What is product analytics? In a … Read More

If you are a startup with some experience you will surely know what a One Pager is, but if not, don’t worry, we all got a silly face the first time an investor asked us for a One Pager. Today … Read More