A digital tablet displaying a profit and loss statement

ecommerce p&l

Uncover the secrets to maximizing profit and minimizing losses in the world of ecommerce with our comprehensive guide to understanding the ecommerce P&L.


Incremental Roas Vs Roas: Roas Formula and best practices

To evaluate the effectiveness of marketing efforts and advertising campaigns, most marketers use ROAS (return on advertising investment), which is calculated by dividing the revenue obtained as a result of the campaign by the investment in the given channel. However, very few of them take into account something as important as incrementality, which, according to […]

A golden scale balancing a shopping cart filled with various goods and a large diamond

Lifetime Value

When it comes to running a successful business, one thing that business owners cannot afford to overlook is the concept of Lifetime Value (LTV). LTV refers to the total amount of revenue a customer is expected to generate over the entire duration of their relationship with a business. In simpler terms, it is a measure […]

Estructura cuenta pérdidas y ganancias

How to structure a profit and loss (P&L) statement: Donwload free template

Understanding financial statements may seem boring, but let’s remember that companies don’t just die because they don’t sell, they die because they don’t make the numbers. So a profit and loss statement is key to the health and viability of any business. There is life beyond the MRR, gross margin, cost of sales, Cogs, profitability, […]


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