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A digital tablet displaying a profit and loss statement

ecommerce p&l

Uncover the secrets to maximizing profit and minimizing losses in the world of ecommerce with our comprehensive guide to understanding the ecommerce P&L.

ROAS PER DATASOURCE

Incremental Roas Vs Roas: Roas Formula and best practices

To evaluate the effectiveness of marketing efforts and advertising campaigns, most marketers use ROAS (return on advertising investment), which is calculated by dividing the revenue obtained as a result of the campaign by the investment in the given channel. However, very few of them take into account something as important as incrementality, which, according to […]

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