First of all let’s remember that LTV is a metric that shows the total revenue, which our customers leave us, during their entire life cycle. LTV is a good metric to evaluate the financial health of a SaaS. If the LifeTime Value is high, it means that customers are generating significant revenue for the company […]

As a C-level, you know how important it is to have accurate data about your customers and product in order to make strategic decisions and identify insights for improvement, whether in marketing, product or business. However, you probably use many tools that generate large amounts of data, without unifying and each platform has its own […]

Nowadays, companies have access to a large amount of consumer data, but in many cases, the volume of information is so large that it becomes difficult to handle, leading to missed opportunities and failure to draw valuable insights. The available information includes transactional, demographic, and behavioral data across various channels such as online advertising, e-commerce, […]

There are many different startups and the best SaaS books will depend on the type of state your startup is in. For example, if you are looking for a book on how to build a SaaS in 2023, you need a different book than if you are looking for a book on how to use […]

An “easy” Saas sale in b2b is not impossible, it is a matter of method and today we will see how. You have a first meeting with a potential customer. He has just the problem you solve. And it hurts. You show him your solution and he likes it. Solving the problem seems pretty straightforward […]

If you are a startup with some experience you will surely know what a One Pager is, but if not, don’t worry, we all got a silly face the first time an investor asked us for a One Pager. Today I am going to tell you what a One Pager is and how to create […]

I’ve been consulting startups for 5 years now. I’ve realized that more than 50% of founders fail – mostly because they didn’t manage cashflow properly. Companies die because of cash management, not because they do not sell. Knowing how the money comes in and goes out of your startup seems easy, but most people do […]

Growth and analytics metrics are key for SaaS companies seeking a broad picture of their financial health. The SaaS Retention Rate is an indicator that provides an accurate quantification of the feedback customers are looking to express, it is an essential metric for understanding the value of products to customers. In this article you will […]

SaaS companies have certain metrics to monitor to keep up with the evolution of their SaaS product. Nowadays, there are efficient ways to measure even the relationship and the level of interaction that users have with the products or services, this is useful to understand the impact achieved. DAU vs. MAU is the key in […]

SaaS companies base their growth and performance evaluation on different metrics, such as cac, mrr or churn rate. All these kpi’s are key when making key decisions for the development of the company. The b2b saas churn is one of the basic indicators for any SaaS company. It has a concept and calculation that are simple in […]