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Mastering Customer Churn and Revenue Churn: A Guide for SaaS Businesses

In the fast-paced world of Software as a Service (SaaS) businesses, customer churn and revenue churn are two critical metrics that can make or break a company’s success. Understanding the intricacies of these concepts and how they affect your bottom line is essential for any SaaS entrepreneur or executive. In this comprehensive guide, we will […]

Calculating Customer Lifetime Value(LTV) for Stripe Customers

Calculating Customer Lifetime Value (LTV) for Stripe Customers

Customer lifetime value (LTV) is a crucial metric for any business, as it provides insights into the long-term value of a customer. In the context of Stripe customers, calculating LTV becomes even more important, considering the unique features and challenges of the platform. This comprehensive guide aims to help businesses understand and calculate LTV for […]

A Comprehensive Guide to Matching and Revenue Recognition Principles in Accounting

In the world of accounting, understanding the principles and concepts that govern financial reporting is essential. One such principle that plays a crucial role in ensuring accurate financial statements is the matching principle. In addition to the matching principle, another important aspect of accounting is revenue recognition. In this comprehensive guide, we will delve into […]

Unit Economics

Unit Economics: what are they and how to measure them?

Unit economics refers to a way of measuring a company’s revenues and costs based on a per-unit model. Generally, this system seeks to measure how each unit affects revenue and other business metrics. One of the key factors why SaaS business models are so interesting for Venture Capital is that they are models in which future projections […]

Cac Calculator

What is CAC? Definition and Calculation

CAC, or Cost of Customer Acquisition, is a fundamental metric for any company wishing to evaluate its performance in acquiring new customers. This metric allows companies to determine how much it costs to acquire a new customer, which is essential to evaluate the profitability of their marketing and advertising strategies. CAC is calculated by dividing […]

What should a SaaS COGS calculation include?

If you are working in a SaaS you have surely heard the term COS(cost of services), or more commonly COGS(Cost of good services). The COGS (Cost of Goods Sold) is a term that refers to the direct costs associated with the sale of a product or service, and is essential to calculate the profit margin […]

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