Gross margin and net margin are two super important financial metrics for any business, especially in retail and ecommerce, where costs can be all over the place. These metrics help assess profitability and operational efficiency, guiding decisions to better use resources and improve financial performance. In this post, we’ll break down what gross margin and […]

In the world of startups and small businesses, founders and executives constantly face financial and strategic challenges that can determine the success or failure of the business. One of the critical roles that can make a significant difference in a company’s financial direction is that of a fractional CFO. This article will explore in detail […]

Unlock the power of data visualization with our comprehensive guide to creating a dynamic retail dashboard.

Discover how to optimize your ecommerce dashboard for improved business performance.

Uncover the secrets to maximizing profit and minimizing losses in the world of ecommerce with our comprehensive guide to understanding the ecommerce P&L.

To evaluate the effectiveness of marketing efforts and advertising campaigns, most marketers use ROAS (return on advertising investment), which is calculated by dividing the revenue obtained as a result of the campaign by the investment in the given channel. However, very few of them take into account something as important as incrementality, which, according to […]