SaaS articles
Subscription metrics, ARR, churn, unit economics — everything that matters for a SaaS business.
SaaS Fractional cfo: when to hire and why
In the world of startups and small businesses, founders and executives constantly face financial and strategic challenges that can determine the success or…
Read more
SaaS Revops, revenue operations:
If you work in B2B, SaaS or startups, we can almost guarantee you've heard the term "Revenue Operations" or "RevOps" with fervent frequency in recent…
Read more
SaaS 5 Retail Dashboards to drive business Growth
In the fast-paced world of retail, staying on top of key performance indicators KPIs and business trends is crucial for driving growth and making informed…
Read more
SaaS Saas Benchmark report
Welcome to the SaaS Benchmark Report! In this article, we'll dive into various aspects of the SaaS industry and explore key metrics, growth trends, and…
Read more
SaaS How to structure a profit and loss (P&L) statement: Donwload free
Understanding financial statements may seem boring, but let's remember that companies don't just die because they don't sell, they die because they don't…
Read more
SaaS Creating a Facebook Ads Report Template
Facebook advertising is a powerful tool for businesses of all sizes. It offers a unique opportunity to reach a targeted audience and measure the effectiveness of…
Read more
SaaS How to Reducing Stripe Churn: Strategies and Best Practices
In today's hyper-competitive business landscape, reducing churn is vital for the sustained growth and success of any company operating in the digital…
Read more
SaaS Understanding SaaS Pricing Templates
When it comes to Software as a Service (SaaS), pricing can be a complex issue. It's not just about determining the cost of your product, but also about…
Read more
SaaS Creating a KPI Report Template in Excel
Excel is a powerful tool that can help you track and measure your Key Performance Indicators/?p=14397 KPIs. With the right KPI report template, you can easily…
Read more
SaaS The Ultimate Guide to Stripe Reporting
In this ultimate guide, we'll take you through everything you need to know about Stripe Reporting. From understanding the basics to setting up your…
Read more
SaaS CFO Report Template: Streamline Financial Analysis with this
In today's fast-paced business environment, financial analysis plays a crucial role in driving informed decision-making and ensuring the long-term success…
Read more
SaaS How to Schedule a Salesforce Report
Scheduling reports in Salesforce can be a real game-changer for your business. It not only saves you time and effort but also ensures that you have the most…
Read more
SaaS Understanding Cash EBITDA vs EBITDA
When it comes to financial analysis, the terms EBITDA and Cash EBITDA often come up. Both are important metrics used to evaluate a company's financial…
Read more
SaaS Understanding the CAC Payback Period
When it comes to digital marketing and online businesses, understanding your Customer Acquisition Cost (CAC) payback period is crucial. It's a key metric…
Read more
SaaS Structuring Your SaaS P&L
Understanding how to structure your SaaS P&L is a key aspect of managing a successful Software as a Service SaaS business. A well-structured Profit and Loss P&L…
Read more
SaaS Gross Dollar Retention: Formula and advanced methods
When it comes to measuring the financial health of a subscription-based business, the Gross Dollar Retention GDR formula stands out as a crucial tool. It…
Read more
SaaS Do I Need a SaaS Fractional CFO?
When it comes to financial management in the SaaS industry/?p=8901, a new trend is emerging - the SaaS fractional CFO. This innovative approach to financial…
Read more
SaaS The best SaaS courses for founders and operators in 2026
A curated list of SaaS courses that actually teach the operating model — pricing, metrics, growth, finance — by stage. Free and paid, with our picks.
Read more
SaaS Step by step Guide to Stripe Reporting
In this ultimate guide, we'll take you through everything you need to know about Stripe Reporting. From understanding the basics to setting up your…
Read more
SaaS Creating a KPI Template in Excel
Key Performance Indicators KPIs are crucial for measuring the success of any business strategy/?p=14397. They help you track progress towards your goals and make…
Read more
SaaS Understanding Stripe Churn: How to Reduce Customer Attrition and
Attention all business owners and entrepreneurs! Are you familiar with the term "Stripe Churn"? If not, don't worry. This article will delve into the…
Read more
SaaS Mastering Customer Churn and Revenue Churn: A Guide for SaaS
In the fast-paced world of Software as a Service (SaaS) businesses, customer churn and revenue churn are two critical metrics that can make or break a…
Read more
SaaS Calculating Customer Lifetime Value (LTV) for Stripe Customers
Customer lifetime value LTV is a crucial metric for any business, as it provides insights into the long-term value of a customer. In the context of Stripe…
Read more
SaaS A Comprehensive Guide to Matching and Revenue Recognition…
In the world of accounting, understanding the principles and concepts that govern financial reporting is essential. One such principle that plays a crucial role…
Read more
SaaS What is MAU and how to calculate it — a complete guide
MAU (Monthly Active Users) measures unique users that interact with a product over a month. Definition, formula, examples and how it compares to DAU.
Read more
SaaS Unit Economics: what are they and how to measure them?
Unit economics refers to a way of measuring a company’s revenues and costs based on a per-unit model. Generally, this system seeks to measure how each unit…
Read more
SaaS What is CAC? Definition and Calculation
CAC, or Cost of Customer Acquisition, is a fundamental metric for any company wishing to evaluate its performance in acquiring new customers. This metric allows…
Read more
SaaS What should a SaaS COGS calculation include?
If you are working in a SaaS you have surely heard the term COScost of services, or more commonly COGSCost of good services. The COGS Cost of Goods Sold is a…
Read more
SaaS What is ARR? Annual Recurring Revenue explained
ARR (Annual Recurring Revenue) measures the recurring revenue normalised to one year. Formula, examples, MRR conversion and how investors read it.
Read more
SaaS 8 best Product Analytics tools to help you make better decisions
Product analytics is the process of collecting data on the use of digital products to make decisions on product optimization, the core of a SaaS. In the previous…
Read more
SaaS Saas Forecast: Predicting the Future of your Software as a…
SaaS Software as a Service forecasting is a process of predicting future business outcomes based on historical data. It is a crucial aspect of any SaaS business…
Read more
SaaS How to calculate active users in a saas startup
How to calculate active users in a SaaS startup: definitions of DAU, WAU and MAU, formulas, and the trade-offs between each metric.
Read more
SaaS Leads, Users, Active Users and Customers. Who is who in a
I am going to talk about the most important B2b saas metrics and objectives, that will help you measure your success and make decisions based on the right data.
Read more
SaaS B2b Saas Metrics Journey Framework
There are many models to explain the customer life, but until now I had´t found one that applied completely to a SaaS business model, covering all its…
Read more SaaS The B2B SaaS Metrics Journey Framework
A practical framework for SaaS metrics across the customer journey: acquisition, activation, retention, monetisation, unit economics — formulas and benchmarks.
Read more
SaaS Most important metrics for SaaS investors
If you’re part of a SaaS startup, you’re probably looking for ways to ensure your company’s long-term success, and one of the best ways to do that is to attract…
Read more
SaaS Excel Forecasting for SaaS Startups: A Complete Guide
Making a forecast in excel for metrics in a StartUp is not easy, here we tell you how. Would you like to have a clear idea of how much you have to sell to be…
Read more
SaaS What is product analytics
The concept of product analytics refers to the measurement of digital products, and refers to the process of understanding how users interact with a digital…
Read more
SaaS How to calculate Lifetime Value in SaaS. Quick guide
SaaS companies must maintain rigorous monitoring of metrics that give them an overview of the financial status of their products. In particular, Lifetime Value…
Read more
SaaS Saas marketing funnel: what is it and how to measure its results?
Working to acquire, qualify and convert leads is a critical part of the business success of any SaaS Software as a Service business. However, trying to balance…
Read more
SaaS Cohort analysis for saas and recurrent business
There are three key metrics that define the success of a acqusition strategy of a business: CAC Customer Acquisition Cost, LTV Customer Lifetime Value and…
Read more
SaaS Mastering Sales KPIs: The Ultimate Guide to Outbound Sales…
In the world of sales, performance isn't just about closing deals; it's about understanding the mechanics that lead to those closed deals. The heart of…
Read more
SaaS CMRR: how to calculate it and why it matters for your SaaS…
If you are involved in a SaaS business, you probably already know that Monthly Recurring Revenue (MRR) is one of the most important metrics to measure the…
Read more
SaaS Negative Net Churn in SaaS: definition and advice
Churn, the enemy of any Saas business, the opposite of retention. It is a silent business killer. But is churn always a bad thing? Well, there are cases where…
Read more
SaaS Modelo Freemium vs Pruebas gratuitas
¿Cuáles son las diferencias fundamentales entre una prueba gratuita y un modelo freemium? En el post de hoy, hablaremos sobre ello
Read more
SaaS Machine Learning (ML) para analistas
En este post, explicaremos cómo seleccionar el modelo de ML adecuado para resolver problemas específicos de tu empresa
Read more
SaaS SaaS retention metrics to measure customer engagement
In this post we will talk about SaaS retention metrics to measure customer engagement and optimise your SaaS user retention: How to define your active users and…
Read more
SaaS Correlation Analysis - What it is and how to do it?
If you have always heard about correlation analysis but never quite knew how to perform it, this is the place for you.
Read more
SaaS How Google Analytics 4 works. GA4 Guide for Saas
GA4 is constantly changing and improving, here are the main ideas on how to use this powerful tool in your business.
Read more
SaaS How LTV can evolve into a Saas Startup
Ltv is a key factor in Saas and there are four types of LTV behavior that any cohort can show, we will explain in this post
Read more
SaaS Best Saas books in 2023
There are many different startups and the best SaaS books will depend on the type of state your startup is in. Get Your best books here
Read more
SaaS How to close B2B SaaS sales systematically
An "easy" Saas sale in b2b is not impossible, it is a matter of method and today we will see how. You have a first meeting with a potential customer. He…
Read more
SaaS SaaS business plan template
Startup business plan template for saas business: Excel with SaaS metrics with examples. Cashflow, metrics and forecast
Read more
SaaS SaaS Retention Rate: a quick guide
The SaaS Retention Rate is one of the keys to measuring customer experience. Learn what it is, how to calculate it and more.
Read more
SaaS DAU MAU Ratio: a way to measure engagement in saas
The DAU vs MAU Ratio is a useful metric to know the stickiness of your product. Here you will learn its importance and how to calculate it.
Read more
SaaS Churn Rate in Saas: how to measure and identify it?
SaaS companies base their growth and performance evaluation on different metrics, such as cac, mrr or churn rate. All these kpi’s are key when making key…
Read more
SaaS SaaS ARPU: a very useful metric in a Saas model
In this article you will find detailed information about ARPU, how to calculate it and the importance of SaaS companies.
Read more
SaaS NPS: a key indicator for your SaaS
NPS is important for SaaS companies. In this article you will get all the information you need to know what it is and how to calculate it.
Read more
SaaS Saas CAC: how to calculate it
The SaaS CAC is key in a SaaS. In this article you will get all the information you need to calculate and measure it.
Read more
SaaS MRR SaaS: What is and how to measure it?
Conoce más sobre el MRR de un Saas. su importancia, cómo calcularla y sus tipos. Aprende a medir el éxito de tu SaaS con este indicador.
Read more
SaaS Saas Market Fit: 4 phases to achieve it
There is a disconnection between the traction in sales and recurring revenue that a saas startup will be able to generate, and the actual traction that many…
Read more