When it comes to running a successful business, one thing that business owners cannot afford to overlook is the concept of Lifetime Value (LTV). LTV refers to the total amount of revenue a customer is expected to generate over the entire duration of their relationship with a business. In simpler terms, it is a measure […]

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Understanding financial statements may seem boring, but let’s remember that companies don’t just die because they don’t sell, they die because they don’t make the numbers. So a profit and loss statement is key to the health and viability of any business. There is life beyond the MRR, gross margin, cost of sales, Cogs, profitability, […]

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