Author Archives: Pilar

CMRR: how to calculate it and why it matters for your SaaS business

If you are involved in a SaaS business, you probably already know that Monthly Recurring Revenue (MRR) is one of the most important metrics to measure the health of your business. But did you know that MRR can be misleading … Read More

What is a customer data platform (CDP) and what are its advantages?

Nowadays, companies have access to a large amount of consumer data, but in many cases, the volume of information is so large that it becomes difficult to handle, leading to missed opportunities and failure to draw valuable insights. The available … Read More