SaaS companies base their growth and performance evaluation on different metrics, such as cac, mrr or churn rate. All these kpi’s are key when making key decisions for the development of the company. The b2b saas churn is one of the basic indicators for any SaaS company. It has a concept and calculation that are […]

There is a disconnection between the traction in sales and recurring revenue that a saas startup will be able to generate, and the actual traction that many founders and venture capitalists expect. A startup goes through many stages, after seeing the birth and traction of many saas businesses for over 4 years, I have identified […]

There are many models to explain the customer life, but until now I had´t found one that applied completely to a SaaS business model, covering all its peculiarities and phases. After working with more than 100 Saas startups at one of the biggest Europe´s accelerator and iterating several models, I designed the essential saas metrics […]

Before going into detail on how to calculate active users in a saas, we should remember what an active users is. Active users in a saas startups are the total number of users who interact with our product in a given period of time. Users who access “x” times to your service and perform “y” […]

I am going to talk about the most important B2b saas metrics and objectives, that will help you measure your success and make decisions based on the right data. What is it a lead? What is a saas user? What is an active user? Why is so necessary to go in to the depht of […]

Is a fact, that SaaS (Software as a service) is one of the fastest growing business models in recent years. But why is the SaaS model products are so popular right know? It is affordable. There are no upfront implementation costs. 🔪Death to big licenses. If it doesn’t meet our expectations or doesn’t fit our […]