SaaS companies must maintain rigorous monitoring of metrics that give them an overview of the financial status of their products. In particular, Lifetime Value SaaS is a key indicator to evaluate our Saas, from acquisition to retention of a customer. If you are interested in knowing more about Lifetime Value, how to calculate it and […]

Growth and analytics metrics are key for SaaS companies seeking a broad picture of their financial health. The SaaS Retention Rate is an indicator that provides an accurate quantification of the feedback customers are looking to express, it is an essential metric for understanding the value of products to customers. In this article you will […]

SaaS companies have certain metrics to monitor to keep up with the evolution of their SaaS product. Nowadays, there are efficient ways to measure even the relationship and the level of interaction that users have with the products or services, this is useful to understand the impact achieved. DAU vs. MAU is the key in […]

SaaS metrics are important for a company with clear goals and strategic growth objectives for its evaluation periods. SaaS ARPU is one of the metrics that function as key players in this dynamic to know the status of the company, its financial health and profitability on a per-customer basis. In this article we will go […]

There are many metrics that influence user and customer retention, but efforts should be focused when it is possible to anticipate. Evaluating the NPS can help us to do so. The Net Promoter Score (NPS) is an indicator that evaluates the customer experience. Knowing the NPS is essential in the process of measuring the customer […]

SaaS companies have some unique metrics in their business model that are useful to evaluate the level of performance that the company is currently having, but today we come to talk with one that is common with other business models, how the CAC, but we will analyze its particularities. The CAC is one of the […]

MRR is a SaaS metric that plays a key role in the study of a SaaS company. Undoubtedly, it is another of the kpis that offers an approximation of the current status of the company, providing a useful tool for analysis and decision making. In this article you will find the necessary information to learn […]